As a graphic designer (or even an illustrator), your day to day may consist of creating — a logo, a business card, or a website. Being a part of the making of a brand. However, have you ever taken the time to brand yourself?
When you brand yourself effectively, you are no longer only representing yourself well, but also are giving prospective clients and employers a concept of your level of expertise and the confidence they need to hire you.
Constructing your personal logo is in lots of ways much more crucial than the work you do for clients because it demonstrates your strategic thought and creativity.
Whether or not you are a freelance graphic designer in search of new clients, or you are looking for full-time employment in an innovative organization or in-house branch, branding yourself must be task 1 — even earlier than sprucing your portfolio and resume due to the fact your brand must be reflected in those as well. This idea also applies to other creatives like illustrators who’s work is largely visual and be more recognizable with proper branding.
What is branding yourself?
Personal branding is loosely defined as a representation of your expert capabilities and experience that displays your precise, genuine self.
10 ideas to brand yourself:
1. Act like you’re the client
Block out time on your agenda, create an innovative brief for the “assignment” and acquire data about your competition and your market. Take your branding venture through the same procedure you would use with a key client.
2. Take a look at the brand you respect and study what they’re doing right
How do the designers and innovative organizations you admire present themselves through text and images? As you brand yourself, look at different successful brands. Watching what they’re doing right (and wrong) can assist you to enhance your personal branding.
3. Discover what makes you you
Considering your competition, keep in mind what you deliver to the table: a completely unique angle, a particular ability or a manner of operating that is one of a kind from absolutely everyone else. There are number of other designers out there. What makes you different from the rest?
4. Begin with text, not pictures
While it’s tempting to begin your branding procedure through sketching a personal logo, it is not the place to start. To correctly brand yourself, make a list of your abilities, experience and qualities. What do you love to do? Who are your ideal clients? Begin by making a list (or the classic spider web map) of words that best reflect you as a person, this can be personally and professionally.
5. Make it true to you
when you brand yourself, you need to live it in every interaction you have with clients or potential employers. while you’re secure in your own skin, your authenticity shines through, which makes you seem more authentic and sincere.
6. Flesh out your story
Theorize writing your professional bio. If this is a frightening project, keep in mind that you can hire a professional writer to assist you. In fact, you can hire one through freelancer.
7. Translate phrases to pictures
Sketch out those layout ideas to symbolize your logo. It can be a typographical representation of your name or a conceptual photograph. Find the best way to brand yourself so that your look suits your story. Pay more attention about what works best for you.
8. Draft a quick pitch (a.k.a your elevator pitch)
Condense that story into a single sentence that successfully (and interestingly) conveys your logo premise. The most lasting impression is often given in the first few moments of meeting someone. While you inadvertently encounter a potential client, your elevator pitch can come in handy as a succinct, descriptive and correct manner to present your brand.
9. Take your brand wherever you go
Brand yourself inside and out, from logo to your website and portfolio, on your business cards. Your social media should also reflect your brand.
10. Polish it
Your brand should be in constant motion with the trends and changes with each coming year, and it must progress as your career progresses. Revisit it every year (or every few years if you see fit) to see if it needs a refresh.
Branding yourself successfully creates a robust impression on the client and others that quickly presents all the crucial information they want to understand about you.